The Guide to Fragrance Concentrations and Longevity

Eau Fraiche contains the lowest fragrance concentration at 1-3%, making it the lightest and most refreshing option. It's perfect for everyday wear, hot weather, or when you want a subtle scent that won't overwhelm. Eau Fraiche is ideal for layering with other products and typically lasts 1-2 hours on the skin.

Eau de Toilette features a fragrance concentration of 4-8%, offering a noticeable scent that's still relatively light and fresh. This is one of the most popular choices for daily wear, work environments, and casual outings. Eau de Toilette strikes a balance between presence and subtlety, lasting around 3-4 hours and working well for those who prefer a moderate fragrance intensity.

Eau de Parfum contains 15-20% fragrance concentration, delivering a rich, long-lasting scent that makes a statement. This concentration is excellent for evening wear, special occasions, or when you want your fragrance to be noticed. Eau de Parfum typically lasts 5-8 hours and is ideal for those who love bold, complex fragrances or prefer to apply less product throughout the day.

Parfum (also called Pure Perfume or Extrait) is the most concentrated option at 20-40% fragrance oils, creating an intensely luxurious and long-lasting experience. Parfum is best reserved for special occasions, intimate settings, or when you want maximum longevity—often lasting 8+ hours. A little goes a long way, making it a premium choice for fragrance enthusiasts willing to invest in quality and potency.